Writing YouTube series at Spin Master taught me that the marketing stories we tell can be an entertainment destination rather than a sales pitch. And selfishly, it was really cool to write for some of the most iconic IPs in toys.
BATMAN
Here are a few of the many original missions I wrote using new Batman toys.
DREAMWORKS DRAGONS
And these are a selection of over 40 adventures I wrote to introduce new How To Train Your Dragon toys.
BAKUGAN
When Bakugan 3.0 launched on Netflix, I wrote a 50 video YouTube ecosystem to support the brand.
NINJA BOTS
It was a blast scripting play-by-play for this deranged fight club.
WEEGO’S FIELD TRIP
I also wrote and developed a Blippi-inspired kids’ show that served as a platform to showcase Spin Master toys.