I’ve done fishing ads, I’ve done toy ads, I even found some overlap between the categories. This spot was inspired by my favorite kids’ movie, Pee-wee’s Big Adventure, when Pee-wee slips Mickey a footlong with a file in it.
We launched Bitzee at VidCon for maximum experiential and social impact. The booth was skinned to look just like the TVC.
We even had influencers in on the hype.
The look and feel we established for the Bitzee launch was so successful, it was adopted by licensors like Disney, Harry Potter, and Jurassic World.
The new How To Train Your Dragon movie was released last summer and I created a handful of TVCs and social videos to support the new toys.
Fishing lures are like toys for dads, but there are laws against running a spot like this with kids in it.
Tech Deck is a gnarly brand, and it was a blast working on the animations for the new skate crew.
Losing a wall hanger is a lot like when a kid loses their favorite toy.
STEM kids have the wildest imaginations.
The world is obsessed with ugly dolls these days, and Fugglers might be the most ugly of them all.
Word gets around when you hook up with a lunker.
I was super into the Harry Potter books as a kid, so being able to write creative for the toys was especially cool.
“Punchier, more gravitas.” Words to live by for every creative.
Monster Jam is a lot like the WWE but with massive trucks, and Mega Megalodon is the biggest of them all.