I started my career as an art director and I still do a lot of visual design. When Tech Deck needed a re-up of authenticity, I created a series of posters to reconnect the brand to skate culture.
Lakemaid Beer introduced the world to freshwater mermaids. As art director on the brand, I had tons of fun playing with that mythology, treating it with both reverence and whimsy.
Pearl Izumi makes cycling and running apparel for all weather conditions. These designs urge us all to take it outside.
Rapala is known in the industry for elevating fishing advertising to an art form. Here are some of my contributions to the canon.
When the Beatles catalog debuted on streaming services, it was available in high-fidelity only on Tidal. My designs announcing the release were part of a Times Square blitz.
I helped launch a new backpack collection with TOMS that directly supported anti-bullying programs in schools.
My work for Key Surgical made the world of medical supplies a little less sterile—and even won a Healthcare Clio.
When Dearling Physique needed a press kit for their new EP, I created a suite of photos to match their sound.
World Surf League contests are held all over the globe, so I designed a neon billboard in Venice Beach as a way to let surf fans know any time “It’s on!”—day or night.