Before working in the kid-space I was building my broadcast reel telling fish stories. There aren’t a ton of similarities between the categories but there’s some overlap... This spot was inspired by my favorite kids’ movie, Pee-wee’s Big Adventure, where Pee-wee slips Mickey a footlong with a file in it.
The new How To Train Your Dragon movie is in theaters now and I created a handful of spots to support the new toys.
Fishing lures are like toys for some adults, but the difference is, you can’t run a spot like this with kids in it.
Tech Deck is a fun brand, and it was a blast creating the animations for this gnarly skate crew.
Losing a big fish is a lot like a kid losing their favorite toy.
STEM kids have the wildest imaginations.
Word gets around when you catch a big fish.
I was really into the Harry Potter books as a young person, so being able to write creative for the toys was especially cool.
This one is part of a series that imagines a world where fish and fisherman are friends.
I’ve written spots for every iteration of Bitzee, but it was cool to work with iconic Disney and Pixar characters for this one.
When we launched the OG Bitzee, it was fun introducing all fifteen characters with vignettes made for social.
“Punchier, more gravitas.” Words to live by for every creative.
Monster Jam is a lot like the WWE but with massive trucks, and Mega Megalodon is the biggest of them all.